Finally we are in the endemic period and people are now getting used to a new normal but we cannot deny that it was a chaotic 2 years of our lives which have turned the way we live, even in the ways in businesses upside down. In a poll conducted in January 2022, the United States reported that the COVID-19 pandemic had a significant negative impact on 22.1 percent of small businesses’ operations where traditional stores were already losing favor with customers, stay-at-home orders have effectively crippled the business.
Companies that have already begun to pivot to a digital marketplace are best positioned to survive in this environment. However, having a working website and an e-commerce store is only half the battle. The ability to bring customers to those product pages is just as crucial.
The rivalry for traffic increases as more businesses enters the online marketplace, according to research conducted by the Pew Research Center, at least 96 percent of Americans own a cellphone. This means that businesses can use mobile marketing tactics to reach a larger audience. Mobile devices now account for more than half of all internet purchases.
With the popularity of mobile shopping on the rise, now is the greatest time to make sure your website is fully optimized for viewing and transactions on mobile devices.
Which made it hard for smaller businesses to go against bigger brands when it comes to getting found by internet shoppers.
As a result, digital marketing became essential for growing brand awareness and traffic to business websites. A thorough digital marketing plan begins with the development of a search-engine-friendly website and extends to a robust social media presence.
While many small businesses concentrate on organic marketing methods such as social media and traditional outreach, paid media is becoming increasingly crucial in the online battle for customer attention.
What is Digital Marketing and How Can It Help You?
Digital marketing at its heart is a type of marketing that uses the newest online media or communication-related technology breakthroughs to communicate with clients, promotes products and services through the use of the internet and electronic devices such as smartphones, tablets, desktop computers, and other digital mediums and platforms. How can you make the most out of this strategy?
You need to understand Digital Marketing Fundamentals
It's critical to come up with an overarching campaign strategy before you start developing content for organic search and setting up your social media Ads and other paid media. Before you even start a single campaign here are 5 things you need to do.
1.) Build Brand Awareness
While having a great product or service is important, you can easily lose sales to more established competition if you don't have a strong brand. Consumers buy from brands they trust, so establishing a good reputation through awareness campaigns and endorsements can assist. Instead of focusing on clicks and conversions, consider impressions and views (although the latter are certainly welcome). Don't get too caught up in the lack of sales in the early phases of marketing; it's all about getting your product or service in front of as many people as possible.
2.) Define your key performance indicators (KPIs).
KPIs (Key Performance Indicators) are indicators that are used to determine a campaign's success. Pageviews, click-through rates (CTR), new subscribers, and other metrics are all examples of KPIs. It's crucial to figure out which metrics are most relevant to a campaign before you start planning because they'll aid in the development of the strategy.
3.) Make use of social media.
Digital marketing includes establishing a strong social media presence. You don't need to be on every platform, but you should know which ones are best for your business. Determine where your target audience spends the most time online. Engage with people and relevant accounts in addition to posting updates on a regular basis to help build a community (rather than just trying to rack up followers). After you've established a solid foundation, you may experiment with boosted posts and social media advertising.
4.) Make Valuable Content
Now, more than ever, valuable content is essential.
You must provide value wherever you can if you want consumers to care about your business and your brand. Creating good content is the best method to get trust and attention.
Maintaining a regular newsletter or blog to share information and establish your brand as a reliable resource will help you become an authority in your niche. If you create content that ranks well in search engine results, you'll attract more visitors to your site, who will likely browse before making a purchase or contacting you. The more time a visitor spends on your site, the better their chances of making a purchase when they're ready.
1.) Authentic - this is where trust and customer loyalty are built.
2.) Must be informative and comprehensive.
3.) Must be under the table and simple - Don’t use words not commonly used.
5.) Digital Marketing Taken to the Next Level
Digital marketing associates a hefty cost to test various choices and determine what works and what does not and to avoid big losses, brushing up on digital marketing tactics is a good idea to lay a foundation for your campaign— and having a Social Media VA that are well equipt with all technicalities will surely be a huge help to boost your business's digital presence.
How are you doing with your digital marketing? Have you built up your brand? Or increase your social media traffic? Or perhaps having trouble making content? If you fall into any of these check how our Social Media experts can help you.
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