Mastering Amazon PPC: How Does it Work, Should I Hire an Amazon PPC Expert, and More!

Amazon is a popular e-commerce giant with over 300 million active users, making it a competitive platform for sellers. To stay on top, sellers employ different strategies, one of which is Amazon Pay-per-click (PPC) advertising.

If you’re a seller on Amazon, you may be familiar with PPC advertising. But if you’re a newbie, you may wonder what it is and how Amazon PPC advertising works.

This article will explore Amazon PPC and whether you need to hire an Amazon PPC expert to succeed.

Understanding Amazon PPC and How It Works

Amazon PPC is an advertising model enabling brands and sellers to expand their audience reach. It functions as a bidding system where advertisers place bids on keywords related to their products.

When shoppers search for a certain keyword, Amazon displays sponsored ads on search results pages. Once a customer clicks on a seller's ad, the advertiser is charged for that ad, hence the term “Pay-per-click“.

Three Types of Amazon PPC Ads

  1. Sponsored Products - These ads appear within the search results and on product detail pages. They are designed to promote individual product listings and are the most commonly used type of Amazon PPC ads.
  1. Sponsored Brands - Formerly referred to as Headline Search Ads, these ads include a brand logo and customizable headline copy with up to 3 products. These show up at the very top of search result pages and are good to increase brand awareness.
  1. Sponsored Display Ads - These ads reach shoppers both on and off Amazon. They are effective for retargeting customers who have viewed your products or similar products.

Amazon PPC campaigns can help with a variety of situations. They can help with:

  • Launching new products
  • Boosting product performance and ranking
  • Standing out from the competition

Hiring an Amazon PPC specialist can help you leverage the power of Amazon PPC more efficiently. You can hire them through freelancer websites or VA agencies such as VAA Philippines.

How Can I Choose the Right Keywords for My PPC Campaign?

You can use tools such as Amazon’s Keyword Planner or any third-party keyword research tools to do your keyword research. You can also look at your competitor's keywords. Choose the best ones relevant to your selling and consider long-tail keywords that may have lesser competition.

Choose the right keywords for my PPC campaign

When Should I Launch Amazon PPC Ads?

Your campaigns should be launched as soon as you create a new listing. This will help you collect more product data and increase your exposure. Launching your campaign early can also help you optimize your campaigns more efficiently by gathering keywords that people use to search for your product and complementary products.

Is Amazon PPC Worth it?

Yes, Amazon PPC is worth it. Many sellers covet the top spot on the search results on Amazon’s product listing pages, and consumers tend to go for the top products when they search for something. A great Amazon PPC strategy can help you push your product to the top of the search and get more views on your product page.

What are the Fees Involved in Amazon Ads?

Amazon’s digital advertising pricing is set through a keyword auction, allowing prices to fluctuate based on the industry. Depending on your product, you can pay from $0.01 to several dollars per ad. Experiment with a smaller amount first, then adjust your budget according to the results.

What is an Amazon PPC Expert?

An Amazon PPC expert is someone who has a deep understanding of how this feature works and can create in-depth strategies to boost your sales through ads. They can create bid strategies, analyze performance statistics, and perform keyword research to optimize your Amazon product listing.

Should I Hire an Amazon PPC Expert?

Yes! Hiring an experienced Amazon PPC expert can help you achieve great results and ensure your advertising budget is used efficiently. They have the knowledge and experience to manage and optimize your campaigns effectively.

Get in Touch With Experienced Amazon PPC Specialists Today!

Amazon PPC is an excellent advertising option, but it can be complicated, especially for newbies. Hiring an Amazon PPC expert from an established agency such as VAA Philippines can help manage and optimize your campaigns. VA agencies such as VAA Philippines have a team of experienced Amazon PPC Specialist who can focus on keyword research, analyzing reports, creating campaigns, and more. They also offer free consultations to find the best expert for your Amazon store. A skilled PPC Specialist on your team will help you bring more value to your ad investment.